Takahisha at Fuji-Q Highland: Using Youtube to Generate the Media Exposure for the World Steepest Rollercoaster

A new exciting rollercoaster "高飛車 Takabisha" has been launched in Fuji-Q Highland on July 16,2011. Takabisha is the world steepest rollercoaster and it drops at 121 degrees.

There are over 1 million people have watched the above Youtube clip from July 8, 2011, most of them are shared by friends from the social media. With the large amount of sharing, the impression and click rate are very high, and then, Fuji-Q highland attracts the reports by traditional media.

This is very successful and efficient method for Fuji-Q Highland to generate the media exposure of the new facility, especially oversea media. For example, the most popular newspapers in Hong Kong, Oriental Daily, Sun Daily and the Apple Daily have also reported the launch of "高飛車 Takabisha" and quoted the Youtube clip also. Since the reports by traditional media, more audience can be reahced and leading sales finally.


Reference Link:
http://orientaldaily.on.cc/cnt/china_world/20110710/00180_027.html
http://the-sun.on.cc/cnt/china_world/20110710/00423_030.html?pubdate=20110710
http://hk.apple.nextmedia.com/realtime/art_main.php?iss_id=20110616&sec_id=10793140&art_id=50021167
http://www.washingtonpost.com/business/technology/takabisha-japan-gets-worlds-steepest-roller-coaster-videos/2011/07/12/gIQA0ztOAI_story.html