Another online channel that Disneyland are using for marketing purpose which is Facebook.
Facebook now has become largest social network platform and more than 750 million active user in 2011.
How Walt Disney use Facebook as a marketing channel to trigger their audience? In fact, Disneyland created a fan page on Facebook, now over 10, 275, 500 people became their fan and receive the Park’s updates from time to time.
On Disneyland fan page, they continues uploads photos, videos, blogs which delivers special angles to their audience about the Park.
And also, they posts some event schedule, latest promotions information and also respond to the comments from fans or provide some suggestion / ideas etc.
Walt Disney has built strong connections with their audience through Facebook with photos, video, blogs and personal response; it’s easy to spread the message through Facebook to reach their fan around the world
Statistics : http://www.facebook.com/press/info.php?statistics
Disney Official Fan Page : http://www.facebook.com/Disneyland?sk=wall
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