Social marketing is one of effective and efficient marketing strategies to promote products or services to target audience locally and internationally. Since service is intangible, such as tourism, social marketing helps to convert those intangibles to be more attractive and communicate to the target audience. Facebook, Twitter and Youtube are few examples of famous social marketing tools.
How can those marketing strategies help to promote an amusement theme park? I use Shenzhen Window of World and Youtube as an example to explain its functions. Youtube is a free platform to upload and share video to the public. Shenzhen Window of World may invite media production house to produce video clips to introduce about Shenzhen Window of World and upload to Youtube. Also, when there are new dancing shows or other kinds of events, a short trailer in Youtube may attract public awareness and draw attention to the events. Creating Facebook fanpage and getting Twitter followers also contains those functions which using words of mouths to spread the promotion messages to target audience.
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