The Power of Social Media for Marketing in Theme Parks

How powerful is the social media? In an internet age, the new sequence of activities in the buying process is: Awarness -> Search -> Evaluation -> Decision -> Share. "Word of Mouth" takes a very important place here, it is because people trust the shares from their friends and the bloggers more than the ads.

If someone is planning a trip of theme park, they will search the comments from their friends and also the internet at first. After the trip, they would like to share their experience and comments to their friends and also the internet. Social media allow people have a channel to seek their friends' comments by internet.

Different to traditional marketing tool, social media is a FREE channel for marketing and covers unprecedented large populations in worldwide.

Here are Top 10 Most Popular Social Networking Sites in 2011:

 1.   Facebook     - approximately 700million users

 2.   Twitter          - approximately 200million users
 3.   LindkedIn      - approximately 100million users

 4.   MySpace      - approximately 80million users
 5.   Ning              - approximately 60million users

 6.   Tagged         - approximately 25million users

 7.   Orkut            - approximately 15million users

 8.   hi5                - approximately 11million users

 9.   myyearbook - approximately 7million users

 10. Meetup       - approximately 7million users

Up to July of 2011, total population of the Earth is 6,950million people. As more than 10% of total populations being the user of Facebook, there isn’t any other traditional media can rival the audience reach of Facebook.

So, Social Media is definitely a key marketing channel of theme park.

Reference Link:

http://www.ebizmba.com/articles/social-networking-websites

http://www.census.gov/population/international/