Theme Park Review: A Brand of Theme Park Travelling Doing Amazing Social Media Marketing

Today, we are going to introduce "Theme Park Review" - Theme Park Review changed from a traditional traveling agency which selled traveling tour, and  it is now a brand which sells diversified products, such as DVDs of rollercoasters experiments, clothing, loyalty scheme and also the traveling tour of theme parks. There are marketing strategies are excuting very well.

We will concentrate the part of social media marketing, they have several features related to soical media marketing:

1. Forum

2. Facebook Fan Page

 3. Youtube 

4. Community - Club TPR

Finally, leading sales: TPR Store and created a new media between the travellers and theme parks.

After I finished this case study, I really want to join them to have a fun and exciting theme park trip. Let's go!

Walt Disneyland : Online Marketing on Facebook

Another online channel that Disneyland are using for marketing purpose which is Facebook.

Facebook now has become largest social network platform and more than 750 million active user in 2011.

How Walt Disney use Facebook as a marketing channel to trigger their audience? In fact, Disneyland created a fan page on Facebook, now over 10, 275, 500 people became their fan and receive the Park’s updates from time to time.

On Disneyland fan page, they continues uploads photos, videos, blogs which delivers special angles to their audience about the Park.

And also, they posts some event schedule, latest promotions information and also respond to the comments from fans or provide some suggestion / ideas etc.

Walt Disney has built strong connections with their audience through Facebook with photos, video, blogs and personal response; it’s easy to spread the message through Facebook to reach their fan around the world


Statistics : http://www.facebook.com/press/info.php?statistics
Disney Official Fan Page : http://www.facebook.com/Disneyland?sk=wall

Theme Park in China ChimeLong Water Park is very different from Disneyland.

Disneyland is emphasizing its fantasy magic experience so that Disneyland does not have a lot of exciting mechanical rides. Disneyland also has a lot of cartoon characters, but ChimeLong Water Park only has a Tiger character.

In my opinion, these different comes from cultural different. As Disneyland is a world brand, it is aiming at the world customers. The standardized characters are essential.

And its position is fantasy experience, so it does not have a lot of exciting mechanical rides.

The ChimeLong Water Park is aiming at Chinese residents. It is emphasizing its exciting facilities. The entertainment objective is more important than fantasy experience. You may see the video below~

However China has a lot of conversation limitation, especially in the internet. Famous social media channels such as Facebook, youtube are banned by Government. So Chinese Chimelong only focuses on the allowed channels such as renren.com, weibo.com or kaixin.com. So to reach the globalization audience, Disneyland is more successful than ChimeLong.

A new Decade of Growth for Social Media Marketing

In the past five years, more and more people building up their social network for connecting with their friends, sharing their interests or updates within their own network through the internet platforms such as YouTube, Facebook, Twitter, Blog etc.

All these platforms are contained a lot of information that can be gathered, analysis, also the organization could well use of social media channel to stay connected with their customers or potential target audience and deliver the marketing message with lower cost than traditional marketing.

And also Social Media Marketing is best and cost effective way for brand image building and customer relations management because an organization can shape their target audience’s mind and will help them to manage and grow the networks on these communities.

Moreover, it is easier and faster to spread the message on Social Media Platform by new features of sharing function. By this reason, people is more willing to tell his or her friends what they like, or what are they doing by sharing on Social Media platform by one click.