A new Decade of Growth for Social Media Marketing

In the past five years, more and more people building up their social network for connecting with their friends, sharing their interests or updates within their own network through the internet platforms such as YouTube, Facebook, Twitter, Blog etc.

All these platforms are contained a lot of information that can be gathered, analysis, also the organization could well use of social media channel to stay connected with their customers or potential target audience and deliver the marketing message with lower cost than traditional marketing.

And also Social Media Marketing is the best and cost effective way for brand image building and customer relations management because an organization can shape their target audience’s mind and will help them manage and grow their networks on these communities.

Moreover, it is easier and faster to spread the message on Social Media Platform by new features of sharing function. By this reason, people is more willing to tell his or her friends what they like, or what are they doing by sharing on Social Media platform by one click.

Theme Park Review: A Brand of Theme Park Travelling Doing Amazing Social Media Marketing

Today, we are going to introduce "Theme Park Review" - Theme Park Review changed from a traditional traveling agency which selled traveling tour, and  it is now a brand which sells diversified products, such as DVDs of rollercoasters experiments, clothing, loyalty scheme and also the traveling tour of theme parks. There are marketing strategies are excuting very well.

We will concentrate the part of social media marketing, they have several features related to soical media marketing:

1. Forum

2. Facebook Fan Page

 3. Youtube 

4. Community - Club TPR

Finally, leading sales: TPR Store and created a new media between the travellers and theme parks.

After I finished this case study, I really want to join them to have a fun and exciting theme park trip. Let's go!

Takahisha at Fuji-Q Highland: Using Youtube to Generate the Media Exposure for the World Steepest Rollercoaster

A new exciting rollercoaster "高飛車 Takabisha" has been launched in Fuji-Q Highland on July 16,2011. Takabisha is the world steepest rollercoaster and it drops at 121 degrees.

There are over 1 million people have watched the above Youtube clip from July 8, 2011, most of them are shared by friends from the social media. With the large amount of sharing, the impression and click rate are very high, and then, Fuji-Q highland attracts the reports by traditional media.

This is very successful and efficient method for Fuji-Q Highland to generate the media exposure of the new facility, especially oversea media. For example, the most popular newspapers in Hong Kong, Oriental Daily, Sun Daily and the Apple Daily have also reported the launch of "高飛車 Takabisha" and quoted the Youtube clip also. Since the reports by traditional media, more audience can be reahced and leading sales finally.


Reference Link:
http://orientaldaily.on.cc/cnt/china_world/20110710/00180_027.html
http://the-sun.on.cc/cnt/china_world/20110710/00423_030.html?pubdate=20110710
http://hk.apple.nextmedia.com/realtime/art_main.php?iss_id=20110616&sec_id=10793140&art_id=50021167
http://www.washingtonpost.com/business/technology/takabisha-japan-gets-worlds-steepest-roller-coaster-videos/2011/07/12/gIQA0ztOAI_story.html

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A new Decade of Growth for Social Media Marketing

In the past five years, more and more people building up their social network for connecting with their friends, sharing their interests or updates within their own network through the internet platforms such as YouTube, Facebook, Twitter, Blog etc.

All these platforms are contained a lot of information that can be gathered, analysis, also the organization could well use of social media channel to stay connected with their customers or potential target audience and deliver the marketing message with lower cost than traditional marketing.

And also Social Media Marketing is best and cost effective way for brand image building and customer relations management because an organization can shape their target audience’s mind and will help them to manage and grow the networks on these communities.

Moreover, it is easier and faster to spread the message on Social Media Platform by new features of sharing function. By this reason, people is more willing to tell his or her friends what they like, or what are they doing by sharing on Social Media platform by one click.

The Power of Social Media for Marketing in Theme Parks

How powerful is the social media? In an internet age, the new sequence of activities in the buying process is: Awarness -> Search -> Evaluation -> Decision -> Share. "Word of Mouth" takes a very important place here, it is because people trust the shares from their friends and the bloggers more than the ads.

If someone is planning a trip of theme park, they will search the comments from their friends and also the internet at first. After the trip, they would like to share their experience and comments to their friends and also the internet. Social media allow people have a channel to seek their friends' comments by internet.

Different to traditional marketing tool, social media is a FREE channel for marketing and covers unprecedented large populations in worldwide.

Here are Top 10 Most Popular Social Networking Sites in 2011:

 1.   Facebook     - approximately 700million users

 2.   Twitter          - approximately 200million users
 3.   LindkedIn      - approximately 100million users

 4.   MySpace      - approximately 80million users
 5.   Ning              - approximately 60million users

 6.   Tagged         - approximately 25million users

 7.   Orkut            - approximately 15million users

 8.   hi5                - approximately 11million users

 9.   myyearbook - approximately 7million users

 10. Meetup       - approximately 7million users

Up to July of 2011, total population of the Earth is 6,950million people. As more than 10% of total populations being the user of Facebook, there isn’t any other traditional media can rival the audience reach of Facebook.

So, Social Media is definitely a key marketing channel of theme park.

Reference Link:

http://www.ebizmba.com/articles/social-networking-websites

http://www.census.gov/population/international/