Tuesday 19 July 2011

What is Social Media Marketing?

"Social Media" - an important channel for both organizations and individuals to connect or share with others nowadays. People are attached by a lot of buzz words everyday. How many times did you "Like", "Tweets", "Follow" and "Share" a fanpage or a post today? 

Social media marketing is the process of marketing through social media sites like Twitter, Facebook and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.

A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching "Digg This" and "Tweet This" tags to the end of articles. It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube.

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