Theme Park Review: A Brand of Theme Park Travelling Doing Amazing Social Media Marketing

Today, we are going to introduce "Theme Park Review" - Theme Park Review changed from a traditional traveling agency which selled traveling tour, and  it is now a brand which sells diversified products, such as DVDs of rollercoasters experiments, clothing, loyalty scheme and also the traveling tour of theme parks. There are marketing strategies are excuting very well.

We will concentrate the part of social media marketing, they have several features related to soical media marketing:

1. Forum

2. Facebook Fan Page

 3. Youtube 

4. Community - Club TPR

Finally, leading sales: TPR Store and created a new media between the travellers and theme parks.

After I finished this case study, I really want to join them to have a fun and exciting theme park trip. Let's go!

ChimeLong and Disneyland had their own social media communication survive ways. Different target market due to different social media limitation!

In China, the freedom of speech is not high. A lot of famous foreign internet social media channels such as Facebook, Youtube are banned there. It is adding the difficulty for China theme park to communicate with global citizens due to cannot do social media marketing actively in popular channels. Comparing to Walt Disney, Disneyland can use so many popular channels to inform its audiences.

How can ChimeLong fight back to Disneyland?? Although China banned certain famous foreign social media, China is also allowing other media for netizens to generate their opinion. For example,

1.          QQ

2.          Weibo

3.          Renren.com

4.          KaiXin.com

5.          Forum in official wedsite. 

Those media are allowed by Chinese Government to let ChimeLong to do social media marketing. However, why can we search the result of ChimeLong in the banned channels??

It is because the foreign ChimeLong attendees had post their own experience in the banned social media outside of China!! That is the real user’s opinion and experience!! The credibility is much higher than the official advertisements!!