A new Decade of Growth for Social Media Marketing

In the past five years, more and more people building up their social network for connecting with their friends, sharing their interests or updates within their own network through the internet platforms such as YouTube, Facebook, Twitter, Blog etc.

All these platforms are contained a lot of information that can be gathered, analysis, also the organization could well use of social media channel to stay connected with their customers or potential target audience and deliver the marketing message with lower cost than traditional marketing.

And also Social Media Marketing is the best and cost effective way for brand image building and customer relations management because an organization can shape their target audience’s mind and will help them manage and grow their networks on these communities.

Moreover, it is easier and faster to spread the message on Social Media Platform by new features of sharing function. By this reason, people is more willing to tell his or her friends what they like, or what are they doing by sharing on Social Media platform by one click.

Takahisha at Fuji-Q Highland: Using Youtube to Generate the Media Exposure for the World Steepest Rollercoaster

A new exciting rollercoaster "高飛車 Takabisha" has been launched in Fuji-Q Highland on July 16,2011. Takabisha is the world steepest rollercoaster and it drops at 121 degrees.

There are over 1 million people have watched the above Youtube clip from July 8, 2011, most of them are shared by friends from the social media. With the large amount of sharing, the impression and click rate are very high, and then, Fuji-Q highland attracts the reports by traditional media.

This is very successful and efficient method for Fuji-Q Highland to generate the media exposure of the new facility, especially oversea media. For example, the most popular newspapers in Hong Kong, Oriental Daily, Sun Daily and the Apple Daily have also reported the launch of "高飛車 Takabisha" and quoted the Youtube clip also. Since the reports by traditional media, more audience can be reahced and leading sales finally.


Reference Link:
http://orientaldaily.on.cc/cnt/china_world/20110710/00180_027.html
http://the-sun.on.cc/cnt/china_world/20110710/00423_030.html?pubdate=20110710
http://hk.apple.nextmedia.com/realtime/art_main.php?iss_id=20110616&sec_id=10793140&art_id=50021167
http://www.washingtonpost.com/business/technology/takabisha-japan-gets-worlds-steepest-roller-coaster-videos/2011/07/12/gIQA0ztOAI_story.html

Walt Disneyland : Online Marketing on Facebook

Another online channel that Disneyland are using for marketing purpose which is Facebook.

Facebook now has become largest social network platform and more than 750 million active user in 2011.

How Walt Disney use Facebook as a marketing channel to trigger their audience? In fact, Disneyland created a fan page on Facebook, now over 10, 275, 500 people became their fan and receive the Park’s updates from time to time.

On Disneyland fan page, they continues uploads photos, videos, blogs which delivers special angles to their audience about the Park.

And also, they posts some event schedule, latest promotions information and also respond to the comments from fans or provide some suggestion / ideas etc.

Walt Disney has built strong connections with their audience through Facebook with photos, video, blogs and personal response; it’s easy to spread the message through Facebook to reach their fan around the world


Statistics : http://www.facebook.com/press/info.php?statistics
Disney Official Fan Page : http://www.facebook.com/Disneyland?sk=wall

Walt Disneyland : Online Marketing on YouTube

Walt Disneyland is an international resort destination creating magical memories for Guest of all ages.

To compete with its competitors and maintain its leadership, Walt Disneyland Resort employs different Social Media Channels to promote its marketing campaigns and building relationship with its customers.

They created a channel called “DisneyParks” on famous video sharing platform – YouTube since 2006. Over 700 videos uploaded on YouTube that includes attractions introduction, Funniest experience, special event review etc.

These videos trigger their audience by visualize and vivid image of the Park; in order to increase the interactivity with its customer, they invite their visitor to share his/her Disney Memories by video clip. Also they provide subscription function for their audience and keep them informed about the Park.

Herewith some information about Disney Parks YouTube Channel

1. Ranked #12 of Most Subscribed (All Time) – Sponsor in United State;

2. Accumulated over 23,000,000 views;

3. Over 43,000 Subscribers

They gained a public awareness of the Park and well use of characterise of video to promote their Park around the world.

DisneyParks's Channel : http://www.youtube.com/user/DisneyParks

A new Decade of Growth for Social Media Marketing

In the past five years, more and more people building up their social network for connecting with their friends, sharing their interests or updates within their own network through the internet platforms such as YouTube, Facebook, Twitter, Blog etc.

All these platforms are contained a lot of information that can be gathered, analysis, also the organization could well use of social media channel to stay connected with their customers or potential target audience and deliver the marketing message with lower cost than traditional marketing.

And also Social Media Marketing is best and cost effective way for brand image building and customer relations management because an organization can shape their target audience’s mind and will help them to manage and grow the networks on these communities.

Moreover, it is easier and faster to spread the message on Social Media Platform by new features of sharing function. By this reason, people is more willing to tell his or her friends what they like, or what are they doing by sharing on Social Media platform by one click.