Walt Disneyland is an international resort destination creating magical memories for Guest of all ages.
To compete with its competitors and maintain its leadership, Walt Disneyland Resort employs different Social Media Channels to promote its marketing campaigns and building relationship with its customers.
They created a channel called “DisneyParks” on famous video sharing platform – YouTube since 2006. Over 700 videos uploaded on YouTube that includes attractions introduction, Funniest experience, special event review etc.
These videos trigger their audience by visualize and vivid image of the Park; in order to increase the interactivity with its customer, they invite their visitor to share his/her Disney Memories by video clip. Also they provide subscription function for their audience and keep them informed about the Park.
Herewith some information about Disney Parks YouTube Channel
1. Ranked #12 of Most Subscribed (All Time) – Sponsor in United State;
2. Accumulated over 23,000,000 views;
3. Over 43,000 Subscribers
They gained a public awareness of the Park and well use of characterise of video to promote their Park around the world.
DisneyParks's Channel : http://www.youtube.com/user/DisneyParks
well, very nice ar!
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