Importance of social media marketing management of theme park (example: Universal Studio, Walt Disney World, Hong Kong Ocean Park)

Social Media Marketing of Theme Park

Management of social media marketing tool is a long term work but very important. We need time to gather supporter but destroy a brand in a minute. If we do not keep a good management of our social media tools, it will be a boom to destroy the relationship with our supporter.

Like Universal Studio, it’s Facebook fans page provide updated promotion message but no response for fans’ message and question, it lose interactive and 2 way communications, can not function social media marketing. Some times later, supporter will lose their interest of the fans page.

We should keep limitation of the function of the page, guide people where to ask question, centralize questions and have a good management of operation the page (keep update information, answer question, monitor fans’ opinion).

Here are some good examples of social media marketing of theme park:

Walt Disney World Facebook fans page: https://www.facebook.com/WaltDisneyWorld

Hong Kong Ocean Park Facebook fans page: https://www.facebook.com/hkoceanpark

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Social Media Marketing of Theme Park