Facebook failed in China

Even social marketing is effective and efficient with lower cost, but some limitations and cautions we must be consider. For example, Facebook and Twitter are successful over the world, but those are blocked to access in China. Most sensitive topics and contents are blocked and “He Xie” by China government. Although there are few illegal methods to “Fan Qiang” to access those blocked websites, government policies affect the effective and efficient of social marketing strategies. For example, Shenzhen Window of World had been create fanpage in Facebook, but there only 25 “like” it which represents that Facebook ad may not work in China.

Are there any social marketing tools replace Facebook in China? Yes, Weibo acts as Twitter that allows receiving information after they subscribe as a Weibo fans. When there are any new events or promotion, the fans are received immediately and draw their attentions. Since the contents may be “He Xie” by China government, we need to carefully to consider and issue any kinds of information. Otherwise, the account may be “He Xie” which is the limitation of social marketing in China.

Even though most Chinese are “Fan Qiang” to access different websites to receive information, the popularity of Facebook or Twitter may not as effective as using Weibo to promote locally. At the end, social marketing strategies are working locally by Weibo and internationally by Facebook, Twitter and Youtube.