How is social media marketing (tools: Facebook, Twitter, Youtube) important for Universal Studio (the biggest competitor of Disney?) to promote it’s theme park, attraction and ticket?

Social Media Marketing of Theme Park

Universal Studio is one of the popular theme parks in the world, to keep the relationship with existing customer and expends the market share, online marketing and social media marketing is a very important way to get closer with customer and build relationship without geographical limitation.

People rely on internet for searching information (like ticket discount, new attraction, playing guide/ tips, show schedule) before their trip to Universal Studio; therefore we should use some popular social media platform, like Facebook, Twitter, Youtube, to provide information, promote and build relationship with customer, create exposure, word of mouth and spread the message/promotion to others rapidly and easily. We all understand that it is much more powerful of word of mouth and referral among people network because of the trustworthy.

However, we should think about that, how should we use the social media platform, fan page of Facebook, Twitter post, Youtube video successfully and effectively? How to measure the result? Only create voices of your page/ post = success?

Example:

Facebook fan page of Universal Studios Florida

https://www.facebook.com/pages/Universal-Studios-Florida/43832948473

Twitter of Universal Studios Florida

http://twitter.com/#!/UnivStudiosFla

Video on Youtube of Universal Studios Florida

http://www.youtube.com/results?search_query=universal+studios+fun&aq=f

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Social Media Marketing of Theme Park