How is social media marketing (tools: Facebook, Twitter, Youtube) important for Universal Studio (the biggest competitor of Disney?) to promote it’s theme park, attraction and ticket?

Social Media Marketing of Theme Park

Universal Studio is one of the popular theme parks in the world, to keep the relationship with existing customer and expends the market share, online marketing and social media marketing is a very important way to get closer with customer and build relationship without geographical limitation.

People rely on internet for searching information (like ticket discount, new attraction, playing guide/ tips, show schedule) before their trip to Universal Studio; therefore we should use some popular social media platform, like Facebook, Twitter, Youtube, to provide information, promote and build relationship with customer, create exposure, word of mouth and spread the message/promotion to others rapidly and easily. We all understand that it is much more powerful of word of mouth and referral among people network because of the trustworthy.

However, we should think about that, how should we use the social media platform, fan page of Facebook, Twitter post, Youtube video successfully and effectively? How to measure the result? Only create voices of your page/ post = success?

Example:

Facebook fan page of Universal Studios Florida

https://www.facebook.com/pages/Universal-Studios-Florida/43832948473

Twitter of Universal Studios Florida

http://twitter.com/#!/UnivStudiosFla

Video on Youtube of Universal Studios Florida

http://www.youtube.com/results?search_query=universal+studios+fun&aq=f

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Social Media Marketing of Theme Park

Best Theme Park in China - Shenzhen Window of World

Shenzhen Window of World is one of the largest popular tourist amusement theme parks across the country where is exceptionally assembled in the 480,000 square meter. This amusement theme park consists of the marvelous sights of the world, natural landscapes, and over 130 scenic spots such as folklore and social fantastic world. Most tourists can find much pleasure.

Shenzhen Window of World is well divided into eight scenic areas. Each scenic areas have their own characteristic scenic spots. For examples: The World Square collects the different cultures around the world which act as a dynamic album of different special spots showing in your eyes. Besides interesting scenic spots, Shenzhen Window of World organizes lots of dance performances and variety shows. Start from 18 June to 18 September, Shenzhen Window of World organized International Beer Festival inside this amusement theme park where tourist enjoys different categories of entertainments and worth to spending a whole day in here.