In fact, ChimeLong does not have official any fan page in Facebook or official vedio uploaded in Youtube such banned social media.
However, when you search “ChimeLong” or “長隆” (ChimeLong traditional Chinese) in those banned channels out of China, you also can have search results. The number of them is not less!!
It is because ChimeLong use the right 4Ps to let its attendees to generate their own idea and opinion about ChimeLong in the internet outside of China. When they enjoyed the trip there, they will find ways to share this experience in their familiar social media channels. The most common foreign channel must be Facebook, Youtube or Twister. In China, Facebook and Youtube are banned and the micro blog in China is almost monopoly by Sina Weibo, those channels can let ChimeLong to reach the global citizens.
To conclude this funny phenomenon, the suitable explaination must be the good 4Ps of ChimeLong so that the attendees will to try it, enjoy it and share it. Before to think about how to leverage the social media, please ensure the 4Ps of the business first!!
