Excellent Theme Parks, Social Media Block is Broken by ChimeLong Quality!!

In fact, ChimeLong does not have official any fan page in Facebook or official vedio uploaded in Youtube such banned social media.

However, when you search “ChimeLong” or “長隆” (ChimeLong traditional Chinese) in those banned channels out of China, you also can have search results. The number of them is not less!!

It is because ChimeLong use the right 4Ps to let its attendees to generate their own idea and opinion about ChimeLong in the internet outside of China. When they enjoyed the trip there, they will find ways to share this experience in their familiar social media channels. The most common foreign channel must be Facebook, Youtube or Twister. In China, Facebook and Youtube are banned and the micro blog in China is almost monopoly by Sina Weibo, those channels can let ChimeLong to reach the global citizens.

To conclude this funny phenomenon, the suitable explaination must be the good 4Ps of ChimeLong so that the attendees will to try it, enjoy it and share it. Before to think about how to leverage the social media, please ensure the 4Ps of the business first!! 

Use hot topic/ hot news, like theme park accident and High speed rail accident in China, to increase theme park exposure

Social Media Marketing of Theme Park

Social media marketing rely on buzz marketing, word of mouth (wom) to spread message out onto internet. The key of success is “sharing”, create a popular article/ photo/ video to attract people reading/ watching and share it to friends. Of course, the article/ video should be related to your brand and it is interesting or hot enough.

Like “theme park accident” , “High speed rail accident in China” is the hottest news topic in Google, Universal Studio would use these topics to make an article/ video to promote the safety of its attraction, it can capture reader’s eyes and improve the perception of Universal Studio. However, we should be very careful to manage those hot news topics, do not make a very direct mention of it, metaphor is a good way avoid negative affect occur.

Example of other hot key word for theme park: coupon, ticket discount, tick package, park guide, special event 2011, new attraction

search result of “High speed rail China”

search result of “theme park accident”

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 Social Media Marketing of Theme Park